Tamuku Padang Padang

BIO

Tamuku Padang Padang, where modern aesthetics meet the tranquility of motion in the heart of Bali’s surf haven. The meaning of our name “Tamuku” embodies their values in hospitality, “tamu” meaning guest and “ku” meaning our. Nestled amidst the vibrant culture of Padang Padang, the surf camp invites you to immerse yourself in a serene escape ensuring a comfortable stay.

THE CHALLENGE

Developing the brand identity, website, and stationery for Tamuku Padang Padang presented several challenges. The design needed to embody simplicity and calmness, while capturing a sense of tranquility and reflecting the laid-back lifestyle of Padang Padang culture. Achieving a cohesive visual identity across all platforms, from the website to the stationery and collateral, was crucial. Additionally, the website had to be fully responsive to ensure a seamless experience across all devices.

BRANDING, WEBSITE & SOCIAL MEDIA MANAGEMENT

The process of creating the brand identity, website, and stationery for Tamuku Padang Padang was rooted in the principles of simplicity and calmness, ensuring the design captured a sense of tranquility. We crafted a simple wordmark, using the exisiting typeface ( (Manofa) we selected that was both memorable and understated. Also, an earthy color palette was selected to align with the minimalistic lifestyle of Padang Padang culture. Additionally, the website was developed and designed to be fully responsive, where at the same time kept the overall design cohesive across all mediums, ensuring a unified brand experience.

RESULTS

The result for Tamuku Padang Padang is a brand identity that embodies simplicity and calmness, with a memorable wordmark  and an earthy colors palette reflecting the laid-back Padang Padang culture. In result, we created cohesive brand presence to tailor their website, stationery, collateral in harmonious brand experience