Sangkara
Having been around since the 80’s, PT. Sengkara Indah Sejahtera is reinventing itself into a new nuance. Known as a garment manufacturer throughout the years, the company thrives to provide a high quality process that guarantees perfect design.
BIO
Having been around since the 80’s, PT. Sengkara Indah Sejahtera (known previously as P.T. Bali Busana), is planning to reinvent itself into a new nuance. Known as a garment manufacturer throughout the years, their philosophy is based on commitment, hard work, passion and attentive to detail. Using the same philosophy, the company thrives to provide a high quality process that guarantees perfect design for their beloved customers.
THE CHALLENGE
Humana Agency’s task is to create an attractive design for PT. Sengkara Indah Sejahtera’s logo, company profile as well as their business card. The task is to create a an attractive yet functional design that can be resonated within the company’s philosophy.
BRANDING, STATIONERY & COMPANY PROFILE
The process for creating Sangkara’s brand identity and company profile began with employing a black-and-white aesthetic to emphasize the heritage of the company’s new identity. The company profile was designed to highlight the spirit of the staff, showcasing their integral role within the organization. The storyline of the company was illustrated to provide a cohesive narrative, while every step of the service process—from consultation to delivery—was meticulously detailed to offer a comprehensive view of Sangkara’s operations.
RESULTS
The result of this process was a refined brand identity and company profile for Sangkara that effectively communicated its heritage through a black-and-white aesthetic. The company profile prominently featured the spirit of the staff, emphasizing their importance to the organization.