PT. Tjipta Tunas Harapan

BIO

Founded 30 years ago, Tjipta Tunas Harapan (TTH) began as an agricultural company specialising in the export and import of commodities such as coffee and cloves. TTH highly known for its partnership with companies such as Djarum and Gudang Garam.

THE CHALLENGE

Creating the brand identity for Tjipta Tunas Harapan posed several challenges. Firstly, as a B2B company aiming to transition to B2C in the future, the brand needed to be adaptable to accommodate this shift seamlessly. It was crucial to develop a signature persona that would distinguish Tjipta Tunas Harapan from local competitors and resonate internationally. Incorporating the brand’s values into the logo was essential, not only to reflect the company’s identity but also to symbolize its connection to coffee beans and its overall wellbeing.

BRANDING

The story and philosophy of Tjipta Tunas Harapan (TTH) are rooted in their historical emphasis on coffee and cloves. This brand’s identity is built upon these products and their initials (TTH), reflecting their enduring legacy and commitment to quality.

In this concept, we highlight a narrative symbolized by the roadmap of Tjipta Tunas Harapan (TTH) through its abbreviation. The logo employs negative space to subtly incorporate iconic symbols that represent the brand. This concept signifies the company’s vision for multiple pathways—benefiting customers, farmers, and various stakeholders. The symbol (+) conveys optimism, success, glory, and prosperity envisioned for Tjipta Tunas Harapan.

RESULTS

The essence of this brand is marked by the initial anecdote or first history which is hoped to be remembered through this iconic company. Here the philosophy is also inserted that no matter how far this company goes, they will never forget the sign of their birth, namely the initials TTH and the first products they handled, namely cloves and coffee. Always remembering the origins of birth is the message of this company’s story and philosophy.