Pou Studio
Designed by designer Gungwah Brahmantia, Pou Studio is a pet furniture based in Bali. This locally-owned craft offers an aesthetic house within the concept of bond between animals & human.
BIO
Designed by young designer Gungwah Brahmantia, Pou Studio is a pet furniture based in Bali, Indonesia. With the arise of animal cruelty, this locally-owned craft offers an aesthetic house within the concept of bond between animals & human. This living space architecture thrives to give an equal way of living for animals, but also establish a complementary feel to every owner’s dream space.
THE CHALLENGE
As a start-up, Pou Studio needed to establish itself as a pioneer in this niche market for pet furniture in Bali,Indonesia. From Gungwah Brahmantia’s perspective on how he wanted the brand represented him as a person as well as a young entrepreneur. He described his approach for his designs as comfort, elegant, artistic, moody and universal.
BRANDING
To emphasise or create an innovative ideation for the correlation of “Animals and human are equal creatures”. We helped and translated the designer’s approach into quirky style of design – every element detail was accounted in Pou Studio.
Our approach to the ideation was to give the most suitable balance between the designer’s mind, the animals and surely its target market. Logo, colour palette, business cards and brand messaging were revamped to ensure a cohesive brand experience across the board. In addition, we created a brand guide to help the designer seamlessly roll out and execute the new brand, both internally and externally.
RESULTS
Working closely with the designer, we were able to differentiate as well as added all the necessary elements to make this brand come to life. Now, Pou Studio is extensible, allowing the brand to grow in a much more flexible way, not forget to mention to create new complementary products in the future.