Grya Bimasakti

BIO

Grya Bimasakti is a collective company located in Denpasar, Bali. This group consists of a coffee shop and also a well-known tech company in Indonesia called “Alterra”. The company took serious steps by opening their first company in the heart of Denpasar city center. Through this breakthrough, they hope to become a new melting pot for many people to meet.

THE CHALLENGE

The challenge in creating the environmental graphics for Grya Bimasakti was to align the city life and the black-and-white aesthetic of the building’s architecture. This required reflecting modernity while maintaining a simplicity and minimalist look that is characteristic of the company’s building. Additionally, designing environmental graphic elements, including pictograms and signage, was essential to develop a holistic brand character that seamlessly integrates with the overall architectural style

ENVIRONMENTAL GRAPHIC DESIGN

To create the environmental graphics for Grya Bimasakti, the process involved addressing the dynamic nature of the space, which required flexible signage to reflect its ever-changing activities. Humana Agency, responsible for designing the visual identity, seamlessly integrated Grya Bimasakti’s identity with the building’s facade.

This integration was then implemented into the signage, featuring a slider acrylic for the main directional design to allow easy customization based on the room’s changing functions. Hollow steel, acrylic, and UV printing were utilized to develop a functional and adaptable signage system, effectively overcoming production challenges and ensuring the signage system aligned with the building’s minimalist aesthetic.

RESULTS

The result of this detailed process was a cohesive and dynamic environmental graphic system for Grya Bimasakti. The flexible signage seamlessly integrated with the building’s minimalist black-and-white aesthetic, reflecting modernity while accommodating the ever-changing activities within the space.