Covita
Covita, born in the tropical paradise of Bali, is meticulously crafted protein bar with premium and healthy ingredients, ensuring a delicious and nutritious option for those seeking convenient nourishment on the go.
BIO
Founded on the principles of natural ingredients and sustainable practices, Covita has been revolutionizing the health food industry since its inception in 2018. Nestled in the vibrant community of Batu Bolong Canggu, Bali, Covita is more than just a brand – it’s a commitment to nourishing both body and planet.
THE CHALLENGE
The challenge for Humana Agency was to inject creativity within established brand guidelines while designing Covita’s packaging. Despite limitations, the mission was clear: to innovate within the boundaries, ensuring the design remains refreshing, cohesive yet captivating amidst Bali’s competitive market.
PACKAGING
In tackling this project, our aim was to infuse freshness and clarity into every aspect, ensuring essential details were seamlessly supported. This encompassed the introduction of captivating iconography, robust structural elements, vibrant yellow hues, and refreshing images of ingredients. Our goal was to align every design choice with the core essence of the company, crafting an experience that resonated deeply with its ethos.
RESULTS
The culmination is a true reflection of Bali’s essence and the company’s values, exuding a refreshing and alluring appeal. This design promises consumers a captivating and immersive encounter each time they come across the product at any stockist venue throughout Bali.