Atma Organic
Identity and packaging for Atma Organic, a brand of tea from Bali employing colours and personal feeling to remind us about the belief of Balinese as often referred Moringa as a “Protector against distress”
BIO
Atma Organic Tea embodies the spirit of Bali’s natural bounty, offering a blissful escape into the world of wellness and tradition. With a dedication to purity and authenticity, Atma Organic curates a range of teas infused with the essence of Moringa, a cherished symbol of protection and serenity in Balinese culture. Nestled amidst the lush landscapes of Bali, Atma Organic invites tea lovers to embark on a journey of rejuvenation and harmony, guided by the healing power of nature.
THE CHALLENGE
In a bustling market like Bali, we faced the task of establishing Atma Organic amidst stiff competition. Our goal was clear: conduct a thorough evaluation of the small tea market in Bali, while crafting a new brand identity. Despite the pre-existing name, we aimed to seamlessly integrate strategic market research and creative branding, our mission was to make Atma Organic stand out and reflect its core values in a visually appealing way.
BRANDING & PACKAGING DESIGN
Inspired by Bali’s culture and the significance of Moringa, Atma Organic embodies soulful nourishment. The logo, mirroring nature’s flow, signifies unity and vitality. Rooted in gratitude and communal harmony, the name ‘Atma’ holds profound significance, embodying the soul in Balinese culture. This ethos translated seamlessly into captivating packaging design and a myriad of other marketing materials.
RESULTS
Through meticulous marketing evaluation research and our creative vision, our research insights guided strategic decisions, ensuring precise targeting and effective audience engagement. The revitalized brand identity resonated widely , establishing a solid and compelling brand foundation, providing them with a strong starting point as they venture into the competitive tea market.